Urbancollect.
A physic shop focused on the merch for vinyls
CD from urban genre and somethings merchandaising products relationship whith
the genre.
The niche of this product focuses on the
people who listen the urban genre so much and want to have colleccionist products
from their favourite albums/artists/songs.
That´s a brand with medium prices, accesible to all public who like urban music.
By the ears encourage the heart.
The slogan says the people can feel well in bad moments by means of the music.